Innovation significantly results in an increased number of products and buyers, better quality of staff, cost reduction and increased quality of products, but had no significant impact on product price and ability to deliver on time5. Product price is under pressure ever since the financial crisis started and hence – no matter who comes up with new designs – the lowest possible price is negotiated. Innovation has no impact on the ability to deliver on time, because all firms are able to deliver on time. Impact on profit margin could not be proven, as the data received proved unreliable.