• Using auto throttle and vertical navigation procedures to maintain optimum cruising speeds
• Introducing new engine start procedures to support using a single engine runway taxing
• Reducing engine aircraft idle speed while the ground.
• Southwest company was the first major airline introduce ticketless travel (eliminating the need print and process paper tickets), by 2007. ticketless travel accounted for more than 95 percent all ticket sale.
• Southwest company was also the first airline allow customer reservations and tickets purchase