However, as time elapsed, shifts in motivations for nutrition behaviour could be observed; firstly, a shift from interest of the child to interst of the mother.
Women who became more aware of their nutrition mainly out of interest for the child saw that good nutrition was in their own interest too. They experienced advantages with regard to their own well-being, by feeling (mentally/physically) healthier. In addition, women with an increased
nutrition awareness right from the start of their pregnancy became somewhat laxer later in pregnancy. Their child was doing fine. Consequently, tastiness became more prominent than the health aspect of nutrition. Furthermore, other things in life became somewhat more important again, such as work.