advantages with celebrity endorsement as a marketing communication tool are mentioned; personality and appeal, and that it can lead to higher stock prices. Using a celebrity in a marketing campaign can create connections between consumers and the product and brand. It is said to give instant recognition, personality, and appeal. Helps Tap the New Markets When a well-known face endorses your brand, it automatically attracts new target audience – the diehard fans of the celebrity. People who would have not much cared about your brand will now get open to try it at least once because their favorite sport star, actor, politician or model is endorsing it. The bigger the celebrity, the larger audience base you get to invite in.