4. Inventory• The inventory relates to perishability Characteristics in services marketing . The services cannot be easily saved stored for the future use.• e.g. –empty seat in a 10 am flight to Mumbai from Delhi cannot be carried over to provide more seating in next flight.• The combination of perishability & Fluctuating demand present challenges for marketers engaged in product planning, pricing, promotion, distribution of services.• A). Restaurants offer “Happy Hour” rates to invite customer for easily dinner hours.• B). Mc Donald use part –time employee (contester person ) to mid the peak hour rus