If I were a tourist, I would not come back here. The downside of Korea is the serious lack of diversity. This is a country that prides itself on homogeneity (read: lack of diversity). I'm not making this up; this literally is a point of pride to many Koreans. Koreans, by and large, view themselves as pure and homogenous. There's a great level of sameness to the cities. The same boring, borderline-Soviet architecture. Sometimes cities will have cool little areas, but there's not the range in character in cities that you'd find in a lot of other countries. The same is true for the food. It's true that there's nothing like Korean food. And it can be tasty. But it seriously lacks diversity and innovation; so much of it is smothered in pepper flakes, pepper paste, garlic and sesame. It lacks outstanding freshness (even if the ingredients are fresh; they're hidden by the seasoning, not enhanced by it. Most Koreans I've encountered truly believe Korean food is the most delicious in the world and that it is inherently better than other cuisines,despite little to no exposure to other cuisines. Frankly, it's viewed as better because it is Korean. Thus, you get something that is unique,but there is no urge to innovate and improve.