We would like to sell helmets because people have the fear when they are riding. The helmets were represented a danger and fear. As a result, we use the fear from people to make this ads and then show that if they have the helmet, it can reduce the horrors and accidents that would happen and also create more security. Nowadays, not only the number of bicycle users on the stress is increased, but also the number of accidents is increased. It is caused most people who not wearing hats that offering safety deposit nathueng. If bicycle users do not wear the hat, it will effect directly themselves. Users should place it in order to reduce the risk of death by 39%And the accident because everyone has the risk on the roads are equal if hat have less risk than if not have greater risk. Can be seen from most accidents happened. There are times when the accident happened and the people that hurt that the injury occurs at the head that can damage the body of a person better than injury on the body. a helmet to help reduce the impact of or damage to occur in parts of the head