Moreover, the particular needs of the billions of people who populate the “base of the Pyramid” market drives increasing ingenuity. In countries throughout Africa and South Asia for example, users buy bus and railway tickets through a mobile payment service. Earlier, people often faced long journeys to the station, always running the risk of not securing a seat upon arrival, given non-existent reservation systems and tickets typically in short supply. Now, they conveniently secure tickets via mobile payment systems before traveling to the station. Longer term market trend signaled the potent intersection of mobile money, mobile hrealth, and mobile agriculture solutions.