The Standard Chartered Singapore
Marathon is an annual international
marathon held on the first Sunday of December each year. Organized by Singapore Sports Council, a government-funded body tasked to built a holistic sports environment in Singapore. Standard Chartered Bank is the title sponsor of the event. The Standard Chartered Singapore Marathon has recorded increasing levels of participation from both local and international runners and in 2010 attracted a record 60,000 participants—a 10-fold increase from the race's debut in 2002.
Standard Chartered Bank is a global banking group that operates in more than 70 countries. It is a trusted brand that is known
internationally for its high standards in business and social responsibility. Standard Chartered Bank opened its first branch in Singapore in 1859. It was given the license to operate as a Qualifying
Full Bank by the Monetary Authority of Singapore in 1999, allowing it to serve both consumer and wholesale banking customers.
It is an important employer for the Singapore economy, with a
staff of about 5,700 working in branch banking, global consumer
and wholesale business, technology, and operations functions.
Standard Chartered Bank Singapore has been the title sponsor of the Standard Chartered Singapore Marathon since 2002.
Its long-standing relationship with the Singapore Sports Council reflects the bank's strong belief in its commitment to the
community and its willingness to go the extra mile for its
stakeholders, the essence of which is captured in its brand statement "Here for Good"
The Standard Chartered Singapore Marathon 2010 featured a number of cash incentives to increase the level of com-
petition among elite runners and new routes to accommodate more runners and to enhance the race day experience. Among the new incentives for runners in the Elite and Open categories were the "Champion Fund" for winning athletes who plan to return for the 2011 marathon and the "Time Bonus"for those runners who met certain target times. The total prize money amounted to $355,707, making the Standard Chartered Singapore Marathon 2010 an attractive race for elite runners and branding it as Asia's premier marathon.
The Standard Chartered Singapore Marathon 2010 also featured a variety of programs to engage the larger community. For example, Run for Good was an initiative by Standard Chartered Bank to use the race to raise funds for Club Rainbow (Singapore). Club Rainbow works with hospitals to provide a full range of support for children and youths up to the age of 20 who suffer from major illnesses. Individuals were able to donate directly to the fund or to sign up as a Run for Good participant. Run for Good participants solicited funds through their own networks and were able to set up personalized online profiles on the Club Rainbow (Singapore) Web site to promote the cause.
The Standard Chartered Kids Dash was a 750m race for children 13 years and younger. The race was a bonding event for
. By sponsoring the Singapore Marathon, Standard Chartered Bank reinforces the message that it is "Here for Good"
families with young children to enjoy the carnival atmosphere and experience one of Asia's best road races.
The Standard Chartered Singapore Marathon 2010 also
featured a hospitality package to encourage companies to promote healthy living and build teamwork and morale among
their staff. Companies put together teams of runners who
raised funds for charity. The hospitality package included a
complimentary massage for runners at the end of the race.
Ray Ferguson, the regional CEO of Standard Chartered Bank, Singapore and Southeast Asia, believes that the Standard Chartered Singapore Marathon can be an iconic event in Singapore's sporting calendar, because it has the ability to engage staff, customers, and the community at large."
1. Discuss the positive public relations opportunities for Standard Chartered Bank Singapore as the titled sponsor of the
Standard Chartered Singapore Marathon since 2002.
2. Explain the advantages and disadvantages of using causerelated marketing (Club Rainbow Singapore) with event marketing.
3. Discuss any other programs that Standard Chartered Bank Singapore can initiate to leverage its sponsorship of theStandard Chartered Singapore Marathon.
The Standard Chartered Singapore
Marathon is an annual international
marathon held on the first Sunday of December each year. Organized by Singapore Sports Council, a government-funded body tasked to built a holistic sports environment in Singapore. Standard Chartered Bank is the title sponsor of the event. The Standard Chartered Singapore Marathon has recorded increasing levels of participation from both local and international runners and in 2010 attracted a record 60,000 participants—a 10-fold increase from the race's debut in 2002.
Standard Chartered Bank is a global banking group that operates in more than 70 countries. It is a trusted brand that is known
internationally for its high standards in business and social responsibility. Standard Chartered Bank opened its first branch in Singapore in 1859. It was given the license to operate as a Qualifying
Full Bank by the Monetary Authority of Singapore in 1999, allowing it to serve both consumer and wholesale banking customers.
It is an important employer for the Singapore economy, with a
staff of about 5,700 working in branch banking, global consumer
and wholesale business, technology, and operations functions.
Standard Chartered Bank Singapore has been the title sponsor of the Standard Chartered Singapore Marathon since 2002.
Its long-standing relationship with the Singapore Sports Council reflects the bank's strong belief in its commitment to the
community and its willingness to go the extra mile for its
stakeholders, the essence of which is captured in its brand statement "Here for Good"
The Standard Chartered Singapore Marathon 2010 featured a number of cash incentives to increase the level of com-
petition among elite runners and new routes to accommodate more runners and to enhance the race day experience. Among the new incentives for runners in the Elite and Open categories were the "Champion Fund" for winning athletes who plan to return for the 2011 marathon and the "Time Bonus"for those runners who met certain target times. The total prize money amounted to $355,707, making the Standard Chartered Singapore Marathon 2010 an attractive race for elite runners and branding it as Asia's premier marathon.
The Standard Chartered Singapore Marathon 2010 also featured a variety of programs to engage the larger community. For example, Run for Good was an initiative by Standard Chartered Bank to use the race to raise funds for Club Rainbow (Singapore). Club Rainbow works with hospitals to provide a full range of support for children and youths up to the age of 20 who suffer from major illnesses. Individuals were able to donate directly to the fund or to sign up as a Run for Good participant. Run for Good participants solicited funds through their own networks and were able to set up personalized online profiles on the Club Rainbow (Singapore) Web site to promote the cause.
The Standard Chartered Kids Dash was a 750m race for children 13 years and younger. The race was a bonding event for
. By sponsoring the Singapore Marathon, Standard Chartered Bank reinforces the message that it is "Here for Good"
families with young children to enjoy the carnival atmosphere and experience one of Asia's best road races.
The Standard Chartered Singapore Marathon 2010 also
featured a hospitality package to encourage companies to promote healthy living and build teamwork and morale among
their staff. Companies put together teams of runners who
raised funds for charity. The hospitality package included a
complimentary massage for runners at the end of the race.
Ray Ferguson, the regional CEO of Standard Chartered Bank, Singapore and Southeast Asia, believes that the Standard Chartered Singapore Marathon can be an iconic event in Singapore's sporting calendar, because it has the ability to engage staff, customers, and the community at large."
1. Discuss the positive public relations opportunities for Standard Chartered Bank Singapore as the titled sponsor of the
Standard Chartered Singapore Marathon since 2002.
2. Explain the advantages and disadvantages of using causerelated marketing (Club Rainbow Singapore) with event marketing.
3. Discuss any other programs that Standard Chartered Bank Singapore can initiate to leverage its sponsorship of theStandard Chartered Singapore Marathon.
การแปล กรุณารอสักครู่..

The Standard Chartered Singapore
Marathon is an annual international
marathon held on the first Sunday of December each year. Organized by Singapore Sports Council, a government-funded body tasked to built a holistic sports environment in Singapore. Standard Chartered Bank is the title sponsor of the event. The Standard Chartered Singapore Marathon has recorded increasing levels of participation from both local and international runners and in 2010 attracted a record 60,000 participants—a 10-fold increase from the race's debut in 2002.
Standard Chartered Bank is a global banking group that operates in more than 70 countries. It is a trusted brand that is known
internationally for its high standards in business and social responsibility. Standard Chartered Bank opened its first branch in Singapore in 1859. It was given the license to operate as a Qualifying
Full Bank by the Monetary Authority of Singapore in 1999, allowing it to serve both consumer and wholesale banking customers.
It is an important employer for the Singapore economy, with a
staff of about 5,700 working in branch banking, global consumer
and wholesale business, technology, and operations functions.
Standard Chartered Bank Singapore has been the title sponsor of the Standard Chartered Singapore Marathon since 2002.
Its long-standing relationship with the Singapore Sports Council reflects the bank's strong belief in its commitment to the
community and its willingness to go the extra mile for its
stakeholders, the essence of which is captured in its brand statement "Here for Good"
The Standard Chartered Singapore Marathon 2010 featured a number of cash incentives to increase the level of com-
petition among elite runners and new routes to accommodate more runners and to enhance the race day experience. Among the new incentives for runners in the Elite and Open categories were the "Champion Fund" for winning athletes who plan to return for the 2011 marathon and the "Time Bonus"for those runners who met certain target times. The total prize money amounted to $355,707, making the Standard Chartered Singapore Marathon 2010 an attractive race for elite runners and branding it as Asia's premier marathon.
The Standard Chartered Singapore Marathon 2010 also featured a variety of programs to engage the larger community. For example, Run for Good was an initiative by Standard Chartered Bank to use the race to raise funds for Club Rainbow (Singapore). Club Rainbow works with hospitals to provide a full range of support for children and youths up to the age of 20 who suffer from major illnesses. Individuals were able to donate directly to the fund or to sign up as a Run for Good participant. Run for Good participants solicited funds through their own networks and were able to set up personalized online profiles on the Club Rainbow (Singapore) Web site to promote the cause.
The Standard Chartered Kids Dash was a 750m race for children 13 years and younger. The race was a bonding event for
. By sponsoring the Singapore Marathon, Standard Chartered Bank reinforces the message that it is "Here for Good"
families with young children to enjoy the carnival atmosphere and experience one of Asia's best road races.
The Standard Chartered Singapore Marathon 2010 also
featured a hospitality package to encourage companies to promote healthy living and build teamwork and morale among
their staff. Companies put together teams of runners who
raised funds for charity. The hospitality package included a
complimentary massage for runners at the end of the race.
Ray Ferguson, the regional CEO of Standard Chartered Bank, Singapore and Southeast Asia, believes that the Standard Chartered Singapore Marathon can be an iconic event in Singapore's sporting calendar, because it has the ability to engage staff, customers, and the community at large."
1. Discuss the positive public relations opportunities for Standard Chartered Bank Singapore as the titled sponsor of the
Standard Chartered Singapore Marathon since 2002.
2. Explain the advantages and disadvantages of using causerelated marketing (Club Rainbow Singapore) with event marketing.
3. Discuss any other programs that Standard Chartered Bank Singapore can initiate to leverage its sponsorship of theStandard Chartered Singapore Marathon.
การแปล กรุณารอสักครู่..
