Google, the world’s leader in the global internet search engine business, with more than two-thirds of global net searches, has actively promoted its ethical values including its unofficial motto of “don’t be evil” as a foundation for its business activity. In 2006’ Google entered the rapidly growing and potentially lucrative internet search market in china. To obtain permission for entry, Google agreed to modify its operating approach to fit with Chinese requirements to censor internet searches, particularly those involving certain socially or politically sensitive topics. Google’s decision to engage in censorship, taken after much soul-searching, reflected a belief that the company’s participation might contribute to a gradual loosening of Beijing’s restrictions on free speech. The company included a disclosure on its site, stating that some search information had been removed, in an effort to raise awareness of censorship among Chinese internet users. “I actually feel like things really improved” in the initial years after Google’s entry, co-CEO Sergey Brin said. “We were actually able to censor less and less.”