EC-Trust (Trust in Electronic Commerce): Exploring the Antecedent Factors
With the open system environment of the Internet and
the intensive communication requirement of being a
remote shopping channel, consumer-based electronic
commerce becomes more complex and dependent on trust
development in a business relationship. This paper
examines the concept of trust and proposes a trust
development life-cycle for EC adoption. Besides, it
suggests and analyses a number of antecedent factors
toward initial trust formation. These factors include
information quality, web interface design and company
reputation. This paper contributes to a better
understanding of the EC trust concept, which is important
for the successful implementation of consumer-based
electronic commerce.