Online conversations are taking place all the time: about politics, about Britney
Spears, about a pet dog, about companies, about just about anything. People
everywhere are reading and listening to the press, as well as engaging in and
creating blogs, videos, mashups and more. Brand stakeholders (i.e. customers)
are in a position to use the Internet to research the answers to those burning
questions about a brand or a product. Consumer generated media (CGM) sits
at the heart of this movement and it’s really big news for any company or
personality today. Simply put: stakeholders are possibly more powerful now
than they have ever been!