The SERVQUAL model offers a suitable conceptual frame for the
research and service quality measurement in the service sector. The model has
been developed, tested and adapted during various researches in cooperation with
the Marketing Science Institute from Texas and numerous companies operating in
the service sector. The model is based on the definition of quality as a comparison
of the expected and the obtained as well as a consideration of gaps in the process
of service provision. SERVQUAL is based on the client’s evaluation of service
quality. The described concept is based on the gap between expectations and
perception of the clients. Service quality represents a multi