Functions of Public Relations / Using PR For Your Business
Professionally speaking, public relations means the activities that management undertakes to evaluate and measure the attitudes, opinions, and sentiments of the public toward your organization. A public relations plan will be an integral part of who determines policies, processes, and procedures with regard to public interest that your organization will follow and implement.
In conventional marketing public relations is employed to influence customers and their buying habits. Public relations is also part of a comprehensive marketing communications amalgam which also includes advertising, sales promotion, and direct sales.
The effective use and practice of public relations theory which results in the organization being viewed in the general publics’ eyes as a responsible and ethical company that is concerned about the welfare of its customers will soon manifest itself in the organization’s bottom line.
Functions of Public Relations / Using PR For Your Business
Professionally speaking, public relations means the activities that management undertakes to evaluate and measure the attitudes, opinions, and sentiments of the public toward your organization. A public relations plan will be an integral part of who determines policies, processes, and procedures with regard to public interest that your organization will follow and implement.
In conventional marketing public relations is employed to influence customers and their buying habits. Public relations is also part of a comprehensive marketing communications amalgam which also includes advertising, sales promotion, and direct sales.
The effective use and practice of public relations theory which results in the organization being viewed in the general publics’ eyes as a responsible and ethical company that is concerned about the welfare of its customers will soon manifest itself in the organization’s bottom line.
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