How It Works
Foot Science: The main thing that feeds foot smell is sweat. With more than 250,000 sweat glands each, your feet are among the sweatiest parts of your body. In reality, sweat is basically just salt and water, and doesn't have a distinctive smell. The smell is actually caused by the bacteria on our skin that eats the sweat and excretes waste with a strong odor.
Shoe Science: The synthetic fibres most commonly used in shoes actually increase body odor because they create a breeding ground for bacteria.
Wool Science: Unlike synthetic fabrics, wool does not retain odors and will freshen just from airing out. Wool reduces the opportunity for odours to develop by quickly absorbing sweat and evaporating it into the air. In addition, the outer layer of wool fibers have a high concentration of fatty acids, which have anti-bacterial properties.
Wool Care: Our intense testing process indicates your Wool Runners will go about a month without smelling. You can greatly enhance the odour fighting properties of your Wool Runners simply by airing them out. The shoes are also machine washable and a run through on a wool cycle should leave them smelling good as new.