Carlston and McDonagh nevertheless strove to retain a corporate culture that allowed plenty of room for individuality and creativity at any level. In recent years, Carlston had become more and more disfant from day-to-day operations, preferring to concentrate instead on the company’s long-range Internet strategy. McDongh, on the other hand, was involved in every operational decision. McDongh was known informally to employees as “ Bill the Thrill ” for his exploits on the company’s softball team. New