ASOS used a mix Facebook Ads and Sponsored Stories as a key part of its paid media campaign to drive awareness of and engagement with the Facebook application:
• Marketplace Ads with social context targeted the brand’s demographic of 15 to 34-year-olds in the American, British, French and German markets.
• ASOS also used Sponsored Stories so each time fans clicked to like the ASOS Facebook page or interacted with a Wall post, this news was shared with their friends via their Facebook Home Page.