In my role as Business Development Manager at XYZ Inc., I was responsible for a team of five tasked with organizing all of our client events.
• As you may know, XYZ Inc. is a top provider of enterprise security software.
• Our client events are key to driving revenue. We host conferences and other events that feature expert speakers on key issues in the industry.
• These events help us to attract prospective new clients and also to retain our existing top clients.
• Unfortunately, we noticed that event attendance dropped by almost 15% from 2011 to 2012 and that customer retention also dropped during that time period.