Rule #1: Keep your business card to yourself. DO NOT hand out your business card to everyone you see as if you are passing out $20 bills. Have you ever had someone come up to you while you are talking to someone else and slip a business card in your hand and keep moving.
Not only is it distracting, especially if the two people are making a great connection, it is also annoying. It’s the equivalent to receiving junk mail at your house. Unless you asked for information about the Tremble 3500 vacuum cleaner, chances are you are not going to joyfully read the advertisement that came in the mail – especially if you are as busy as most of us are.
You ask: But shouldn’t the goal be to get my name and contact info in front of as many people as possible?
Answer: Yes, and that is what advertising is for. Get a billboard, take out an ad, get a web page. Do not fool yourself into thinking that you successfully networked with a hundred people because you handed out a hundred business cards.
One of the goals of networking is to identify qualified leads, potential employers or referral sources. That doesn’t mean that you don’t meet and talk to people outside of those targets. But it does mean you are selective about who you choose to exchange information with.
Rule #1: Keep your business card to yourself. DO NOT hand out your business card to everyone you see as if you are passing out $20 bills. Have you ever had someone come up to you while you are talking to someone else and slip a business card in your hand and keep moving. Not only is it distracting, especially if the two people are making a great connection, it is also annoying. It’s the equivalent to receiving junk mail at your house. Unless you asked for information about the Tremble 3500 vacuum cleaner, chances are you are not going to joyfully read the advertisement that came in the mail – especially if you are as busy as most of us are. You ask: But shouldn’t the goal be to get my name and contact info in front of as many people as possible? Answer: Yes, and that is what advertising is for. Get a billboard, take out an ad, get a web page. Do not fool yourself into thinking that you successfully networked with a hundred people because you handed out a hundred business cards. One of the goals of networking is to identify qualified leads, potential employers or referral sources. That doesn’t mean that you don’t meet and talk to people outside of those targets. But it does mean you are selective about who you choose to exchange information with.
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