Define (or Redefine) the Company’s Mission: An organization's mission statement (usually no more than one or two sentences) describes the purpose of the organization. It enables all members to share the same view of the company's goals, philosophy and future direction. It should include the:
Reason the organization exists (management's mission)
Products and services offered
Customer segments served
Nature and location of the business's marketing territory
Areas of specialization
Future direction of the company