Another way that firms have been able to that fir en able to ilvoi ind speed up time market red IT uation tasks AI Johnson& lohn t have tion foran luation task prepara preparing a 30- to document. This w page review standard zed presentation, with one Pa ng decided upon. It was ruported that weeks of preparation time ents b were saved with Furthermore, we clear up about the evalulation occur after wverv phase in the products Process. F ties that each is always followed by gure 1.5 might be oversimplification. If key information this is often the case, it hird option ossible, which we is sti missing or unavail that the project w move forward(a d is means ing information must be gathere and th you will, but the miss- phase. An evaluation task that d project could be halted at a later includ called a fuzzy Go decisions is ably oncept test, but management might feel they don't really on the market until some taste Te product is conducted. An on testing(letting the actually approved to move to but the would mean that the product results, otherwis project would be product test must yield positive tion before the decision is ma point Fuzz gates, ey y about 50 percent of proje are relatively common in the CPAs study, the way. Nevertheless, the team must ome conditional decisions along sary information i obtained in other indeed make ecision once the neces- problem occurs words, gates still ave teeth Arelated when teams actually make a fu any resources to the project. This is own ecision, but fail to commit many projects underway and as a lollott Similarly, a poor project may never be y, cost overruns and results or because critica and launch dela sion making a hidden personal or political because is the CEO's or hidden agendas can all hollow a is identifiable and hinder gates, special treatment for executives Another avoidable? effectiveness of new products process, but all consideration is that the new or new more breakthrough products process ook very differ compared incremental new products. on these in Chapter as process for a(such like P&G showed that only are combined as a new deter use a simpli are 40 or even be in which some phases while for incremental of radical The CPAS study phases or skip some new products, have phases that overlap phases entirely. about 59 percent have overlap- new world product, such as