Dear Ms I Lada
I hereby enclose the packaging design that we propose for the Meals for India Market - request your feedback on the same. There will be some additions to the packing design for statutory declarations that we need to do.
Also previously I had requested Tom to confirm us the following :-
Provide us with interesting tag lines for the meals - similar to what you have in your packaging for - Joy of Thai - meals
Confirm us if we could mention that the meals are from renowned restaurant in Thailand - as mentioned in your - Joy of Thai - meals
We were open to use the - Joy of Thai - packing design with changes with regard to incorporation of our brand logo and details as required for India market - please let me know if you can provide us the same - we can then use that design layout with our brand name MINUTE MEALS - you can provide us the open file and we can incorporate the changes and show it to you - or your design team can incorporate our Logo/Brand Name and the necessary changes and show it to us.
Tom had confirmed us that the packaging paper quality and printing design will be as the Joy of Thai meals packaging that you have.
Please let me know the progress on the MOU as well - in case you desire any changes please let me know.
We are expecting the test reports from Intertek India next week - thereafter we shall submit the list of ingredients and the test reports to FSSAI in Kolkata for approval to import the meals - in all likelihood by end of Sep’15 we shall get the approval and plan to place the order for the first container as per the earlier Proforma Invoice.
I hope if we place order by end Sep/early Oct’15 - container can be dispatched by mid Nov’15 - we plan to launch in Dec’15 - we have concluded discussions with the Modern Trade Chains in India for launch in Dec’15 - we will get dedicated placement zones in all the leading outlets for promotion of the meals. We have also prepared a digital marketing plan for the launch of the meals - enclosing the same for your perusal and views as well.
I plan to travel to Thailand end Sep/early Oct - once we get the approval from FSSAI to conclude the placement of PO and delivery schedule etc.
Thanking you for your support.