Uncommon Grounds unfolds a panoramic story of epic proportions, a tale of how coffee trees came to girdle the globe between the Tropics of Cancer and Capricorn. Grown on tropical mountainsides by poor laborers, coffee beans travel half-way around the world to the coffee bars of the United States, Europe, and Japan, where cosmopolitan consumers pay half a day’s Third World wages for a good cup of coffee.
Coffee has been banned as a creator of revolutionary sedition, vilified as the worst health-destroyer on earth, and praised as the boon of mankind. Its history provides a window through which to view broader themes of colonialism and culture clash, the rise of mass production, modern-day media and marketing, women’s issues, and international commodity schemes. It also illustrates how an entire industry can lose focus, allowing upstart micro-roasters to reclaim quality and profits.
Uncommon Grounds unfolds a panoramic story of epic proportions, a tale of how coffee trees came to girdle the globe between the Tropics of Cancer and Capricorn. Grown on tropical mountainsides by poor laborers, coffee beans travel half-way around the world to the coffee bars of the United States, Europe, and Japan, where cosmopolitan consumers pay half a day’s Third World wages for a good cup of coffee.Coffee has been banned as a creator of revolutionary sedition, vilified as the worst health-destroyer on earth, and praised as the boon of mankind. Its history provides a window through which to view broader themes of colonialism and culture clash, the rise of mass production, modern-day media and marketing, women’s issues, and international commodity schemes. It also illustrates how an entire industry can lose focus, allowing upstart micro-roasters to reclaim quality and profits.
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