A special kind of camaraderie marked the Harley Owners Group rallies and other motorcycle events. At events and rallies around the world, members of the H.O.G. came together for fun, adventure, and a love of their machines and the open road. As the largest motorcycle club in the world, H.O.G. offered customers organized opportunities to ride their famed bikes. H.O.G. rallies visibly promote the Harley-Davidson experience to potential new customers and strengthened the relationships among members, dealers, and Harley-Davidson employees.