In March 2010, STB launched an evolution of Singapore’s destination brand – from ‘Uniquely Singapore’ to ‘YourSingapore’ – that underpins Singapore’s unique strength in providing, an experience that can be easily personalised. This is premised on our concentration of sights, sounds, tastes, culture and attractions, coupled with unparalleled user-friendliness.
YourSingapore helps ensure that Singapore remains relevant and compelling to today’s travellers. It delivers on Singapore’s promise to provide a concentration of multi-faceted and user-centric travel experiences as well as positions the destination as one that is future-facing and inspiring. Doing well in this area is critical as brand equity and brand recall have a tremendous impact on visitor arrivals and tourism receipts.