It has been reported that customers show positive intention to visit hotels that adopt green practices than preferring hotels that do not employ them (Ham & Choi, 2012). Whilst tourists and businesses recommence travel, many discerning clients will begin looking for differentiation that is related to sustainability practices (Bursa Malaysia Berhad, 2010). According to Mensah (2004), a study done by the International Hotels Environment Initiative (IHEI) and Accor has indicated that 90% of tourists like to stay in hotels which give attention to the environment. However, when the customers find the green claims are fake or forged, the trust towards the organisation get affected (Bhaskaran, Polonsky, Cary & Fernandez, 2006).