Analytical Graphics, chosen in 2006 as the Best Medium Company to Work for in America, uses socialization to maintain it's company culture. The tone is set by CEO Paul Graziani and Gunman Resources Director Lisa Belted. For Velte, maintaining the company's friendly and open atmosphere is a key area of responsibility. New hires are socialized through a long process of orientation, which includes having long lunches in small groups that include new hires, the founders, and the Coo and Cfo. These lunches are used to pass along this software company's history and teach new hires about the company's market