Summary Compensation Table.
The following narrative, tables and footnotes describe the “total compensation” earned during 2015, 2014 and 2013 by
our NEOs. The total compensation presented below does not reflect the actual compensation received by our NEOs or the
target compensation of our NEOs in 2015, 2014 and 2013. The actual value realized by our NEOs in 2015 from long-term
incentives (options and 2012-2014 EPP) is presented in the Option Exercises and Stock Vested Table on page 48 of this
proxy statement. Target annual and long-term incentive awards for 2015 are presented in the Grant of Plan-Based Awards
Table beginning on page 44 of this proxy statement.
The individual components of the total compensation calculation reflected in the Summary Compensation Table are
broken out below:
Salary. Base salary earned during 2015. Refer to “Compensation Discussion and Analysis — Compensation Plans
and Design — Base Salaries.”
Bonus. We did not pay any discretionary bonuses to our NEOs in 2015. Each NEO earned an annual performance-
based cash incentive under our AIP, as discussed below under “Non-Equity Incentive Plan Compensation.” Refer to
“Compensation Discussion and Analysis — Compensation Plans and Design — Annual Incentives.”
Stock Awards. The awards disclosed under the heading “Stock Awards” consist of EPP awards and restricted stock
unit awards. The dollar amounts for the awards represent the grant-date fair value calculated in accordance with FASB ASC
Topic 718 for each NEO. Refer to Notes 1 and 8 to the Consolidated Financial Statements included in our annual Report on
Form 10-K for the fiscal year ended January 2, 2016. Details about the EPP awards granted in 2015 are included in the
Grant of Plan-Based Awards Table below. Refer to “Compensation Discussion and Analysis —Compensation Plans and
Design — Long-Term Incentives” for additional information. The grant-date fair value of the stock-based awards will likely
vary from the actual amount the NEO receives. The actual value the NEO receives will depend on the number of shares
earned and the price of our common stock when the shares vest.
Option Awards. The awards disclosed under the heading “Option Awards” consist of annual option grants (each an
“option”). The dollar amounts for the awards represent the grant-date fair value calculated in accordance with FASB ASC
Topic 718 for each NEO. Refer to Notes 1 and 8 to the Consolidated Financial Statements included in our Annual Report on
Form 10-K for the fiscal year ended January 2, 2016. Details about the option awards made during 2015 are included in the
Grant of Plan-Based Awards Table below. Refer to “Compensation Discussion and Analysis —Compensation Plans and
Design — Long-Term Incentives — Stock Options” for additional information. The grant-date fair value of the stock option
awards will likely vary from the actual value the NEO receives. The actual value the NEO receives will depend on the
number of shares exercised and the price of our common stock on the date exercised.
Non-Equity Incentive Plan Compensation. The amount of Non-Equity Incentive Plan Compensation consists of the
Kellogg Senior Executive AIP awards granted and earned in 2015, 2014 and in 2013. At the outset of each year, the C&T
Committee grants AIP awards to the NEOs. Such awards are based on our performance each year and are paid in March
following the completed year. For information on these awards refer to “Compensation Discussion and Analysis —
Compensation Plans and Design — Annual Incentives.”
Change in Pension Value. The amounts disclosed under the heading “Change in Pension Value and Non-Qualified
Deferred Compensation Earnings” represent the actuarial increase during 2015, 2014 and 2013 in the pension value
provided under the pension plans. Kellogg does not pay above-market or preferential rates on non-qualified deferred
compensation for employees, including the NEOs. A detailed narrative and tabular discussion about our pension plans and
non-qualified deferred compensation plans, our contributions to our pension plans and the estimated actuarial increase in the
value of our pension plans are presented under the heading “Retirement and Non-Qualified Defined Contribution and