Virgin group is a large business company so, they have to use business strategic for control and support their business to successfull. Whether it be PESTEL analysis, use that for "Overview" of the environment in areas that are going to operate your business and think about the opportunities and threats that lie within the new business areas.
เพื่อวิเคราะห์คู่แข่ง สภาพแวดล้อมการแข่งขันเพื่อวางแผนกลยุทธ์ของกิจการและปัจจัยที่สำคัญต่อการดำเนินธุรกิจ
Use for analyzing the market environment in order to prepare for the condition of the market of goods and services to address that looks like it, and there is a risk in doing business.