The Pocket Printer was born out of Elbaum's desire to scratch his own proverbial itch. “I had the idea in college.” said Elbaum, who co-founded Zuta Labs with his Jerusalem College of Technology classmate Matan Caspi. “Every once in a while, I had to print, but I had to wait until I got home or to the office. So I went online looking for a mobile printer. It came basically from that.”