explaining stock returns over time. This study contributes to the research on the value relevance of earnings and cash flows (Alford et al. 1993; Bartov et al. 2001) by providing evidence on the abilities of earnings and cash flows to explain the variations in stock returns in Thailand, one of the emerging markets. In particular, this study provides the empirical evidence on the value relevance of earnings and cash flows over the pre-crisis, crisis, and post-crisis periods. During the financial crisis, the usefulness of earnings and cash flows remains an important issue because managers may opportunistically manage earnings leading to a decline in the value relevance of earnings and an increase in the value relevance of cash flows. After the crisis period, the value relevance of cash flows beyond an earnings-based performance measure suggests that the users of financial statements should include the analysis of cash flows before making investing decisions. The remainder of this paper is organized as follows. Section 2 reviews the relevant literature. Section 3 presents research design, including sample selection. Results are provided in Section 4, and sensitivity analysis is shown in Section 5. Section 6 concludes the paper