In Hirakata, Osaka, we opened for business 28 years ago. The year was 1983. The space presented "lifestyle navigation" to young adults through music, movies, and books. Not a bookstore, video store, or music store, "TSUTAYA" embodied a new concept. The space with the new concept caught on, and TSUTAYA locations sprouted nationwide. Today, there are 1,400 locations, patronized by over half of the nation's "20 something" adults.