In an era of disappearing family farms, consolidation of the food industry and food that travels
an estimated 1,500 miles “from farm to table,” (Pirog 2001) many consumers are seeking
alternatives to what they see as an impersonal food system. They are becoming dissatisfied with
the taste and texture of the waxy-coated apples and rock-hard tomatoes they find in a typical
supermarket, and are increasingly wondering how the produce they eat was grown, where it
came from, and how it got to the supermarket.
In an era of disappearing family farms, consolidation of the food industry and food that travelsan estimated 1,500 miles “from farm to table,” (Pirog 2001) many consumers are seekingalternatives to what they see as an impersonal food system. They are becoming dissatisfied withthe taste and texture of the waxy-coated apples and rock-hard tomatoes they find in a typicalsupermarket, and are increasingly wondering how the produce they eat was grown, where itcame from, and how it got to the supermarket.
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