4.0 Financials This section will offer the financial overview of Pegasus related to marketing activities. Pegasus will address break- even analysis, sales forecasts, expense forecast, and indicate how these activities link to the marketing strategy.
4.1 Break- Even Analysis The break- even analysis indicates that $ 7,760 will be required in monthly sales revenue to reach the break- even point.
4.2 Sales Forecast Pegasus feels that the sales forecast figures are conservative. It will steadily increase sales as the advertising budget allows. Although the target market forecast ( Table 2.1) listed all of the potential customers divided into separate groups, the sales fore-cast groups customers into two categories: recreational and competitive. Reducing the number of categories allows the reader to quickly discern information, making the chart more functional.
4.3 Expense Forecast This section will offer the financial overview of Pegasus related to marketing activities. Pegasus will address break- even analysis, sales forecasts, expense forecast, and indicate how these activi-ties link to the marketing strategy. 4.3 Expense Fore cast The expense forecast will be used as a tool to keep the department on target and provide indicators when corrections/ modifications are needed for the proper implementation of the marketing plan.