The customers are only partially satisfied with the products on the market. In this quarter, you will have the opportunity to invest in new features that could be included in your brand designs in quarter 6 and beyond.
In the Workspace, you will find a list of brand features that your engineering department could develop if you will pay for the work.
If you invest in the right new features for your target segments, demand will greatly increase. Your R&D investments will also benefit your firm’s investment in the future indicator on the Balanced Scorecard.
Your engineering staff is very limited at this time. As a result, your firm can only begin one or two R&D projects this quarter. Next quarter, the engineers should be able to work on more projects as they expand their staff and experience. For now, do not start more than 2 projects.