Brand management is considered part of the marketing function, and most aspiring brand managers have had some experience in advertising, promotions, or sales. However, consumer packaged goods companies are very interested in candidates who have honed their analytical and leadership skills in other disciplines, including consulting, investment banking, or strategic planning. If you have no previous experience in marketing, a summer internship can be enormously helpful. Many companies offer summer internships, which often result in a job offer after graduation.
Recruiters look for leadership, analytical skills, problem solving ability, teamwork, and creativity. Successful applicants should have at least an undergraduate degree in business, liberal arts, or a related field. Philosophy majors and engineers are equally welcome to apply, if they can demonstrate skills in the five areas just mentioned. Most companies look for candidates with at least a 3.5 GPA. The more work experience and leadership and teamwork experience (in a sorority/fraternity, school club, or sports team) you can show, the bette