He called his presentation, “design outside the box” he said, “Technology changes the way we do things, it’s literally turning our lives into games, who knew that Ford built a car so intelligent that it knew if you were driving efficiently, and would grow a computerized plant around your speedometer” but then he introduced an idea that made the audience think if this was to really happen? He said, “ In the future, we are going to be engulfed in points, in a point system where you get points for eating a healthy cereal, for taking the bus instead of a car, for showing a tattoo which shows ‘ads’ with ‘E-ink’, where you would get points for watching a certain advertisement on TV or walking or biking to work.