objectives as having profitable products and working toward
sustainable development and competitive advantage. Thus,
destinations have fundamental strategic options for their tourism
product diversity, that is whether there is product concentration or
diversification, and for their tourism product intensification, that is
whether they develop niche or mass tourism products according to
the desired market size and physical scale of development. Yet
these destination product features are often determined by uncoordinated
individual market-based decisions rather than by coordinated
destination-level policies and market interventions.
Destinations often face particularly difficult choices around
tourism product diversity. For example, both a tourism product
diversity strategy, and alternatively a strategy of concentrating on
just one or a few products, have potential advantages for destination
competitiveness and sustainability.