But on the other hand, budgetary constraint also gifts interactives teams with a
powerfulbargainingmechanismwithintheeditorialstructuresofthemediaorganisations
in which they practise, allowing them to challenge orthodoxies, and contribute to the
news agenda. Today's interactives teams not only provide education and guidance, but
produce bespoke software and provide ad hoc training for non-specialists to do their
own work their authority is based not just upon how they do their own work, but on
howtheycanfacilitateotherstomoreeffectivelyandefficientlydotheirworktoo.