What pricing strategy used?
- Car washes. Basis wash could be $2, wash and wax $4, and the whole package $6.
- Cheese cake. Swedish way of making , unique in the area, 200 baht each. More competitors, lower down to 65 Baht each.
- Shampoo, new product, 20 Baht per bottle (220 ml), low price for more sale and entry to the market