Hypothesis 1 hypothesizes an indirect effect of strategic priorities (X1) on organizational
performance (X4) actingthrou gh use of non-financial measures (X3). The
results presented in Table 4 show a positive zero-order correlation coefficient
between strategic priorities and organizational performance (r14 ¼ 0:31, p < 0:05).
The observed correlation is composed of a positive but insignificant direct effect
between strategic priorities and organizational performance (p41 ¼ 0:03, n.s.) plus
the significant indirect effect (p42r12 þ p43r13 ¼ 0:27, p < 0:05) of strategic priorities
on organizational performance acting through use of non-financial performance.
Therefore, H1 is supported.