Calculative or continuance commitment is defined as the “perceived cost associated with leaving the organisation” (Meyer et al. 1993, p.539). The customer recognition of the cost is evaluated based on both switching costs and the availability of other alternatives (e.g., Allen and Meyer 1990; Gustafsson, Johnson and Roos 2005; Garbarino and Johnson 1999; Gruen, Summers, and Acito 2000).