Qualitative & Quantitative Research
• Qualitative Research: Research Methodology that emphasize on depth of understanding and the deeper meanings of human experience, and that aim to generate theoretically richer observations.
– Methods: Participant Observation, Direct Observation, Unstructured or Intensive Interviewing (In-dept Interview), Focus Groups.
• Quantitative Research: Research Methodology that emphasize on precise, objectivity, and generalizability.
– Methods: Measurement Design, Sampling Design
and Statistical Analysis Design