2. Create Opt-In, Value-Add Experiences
Create experiences that include activities your attendees would pay extra to experience. Then secure a sponsor for those experiences.
People gladly paid $5 for the opportunity to climb one of the seven wonders at The Grand Canyon Experience.
Always a fan favorite, the $35 NFL Experience offered dozens of activities for fans of all ages, from arts and crafts to testing your agility with NFL like drills.
Could a sponsor help create, organize and underwrite a rare experiential learning opportunity, an excursion, a networking event or other unique experience?