Most of consumers like to spend more time to read advertise on newspaper, you can define target customers a specific city or region. You can advertise local newspaper that you want. Printed media has flexibility in your advertising you can run half pages, full pages, quarter pages or classifieds, depending on what fits your budget Unlike advertising from new media has a lot of competitors. Unless you're doing some heavy promotion yourself. What's more, Internet advertising is easy to disregard or skim over, compared to advertising on the printed media.