Mazda is having a strong 2010, with year-to-date sales through Oct. 31 up 10% compared to 2009, and October sales alone up 19.5% year-over-year. Mazda's crossover SUVs CX-7 and CX-9 have led the charge with year-to-date sales up 47% and 42.2%, respectively, while the Mazda3 and Mazda5 are also experiencing double-digit increases. Mr. Romano credits the recent sales momentum to Mazda's success in positioning themselves as more than just a small-car company. "We're beginning to see a crossover sales mix compared to where we were. The next step is to continue on that same line and continue to grow the pie and make it bigger. To achieve that, the volume growth has to get bigger, and to do that the brand has to bigger and broader.