The MICE Service Project is an important impetus to promote MICE industry. After empirical
examination conducted in this study, the study found that there are some significant gaps between the
importance of the MICE Service Project and the degree of satisfaction, in which ‘to endeavor to host
international meetings in Taiwan’, ‘to improve hardware facilities in the exhibition place’, and ‘to
subsidize the development of MICE activities offered by the local governments’ bring about more
significant gaps.