LISTED RESIDENTIAL developers have launched aggressive marketing campaigns to boost sales in the current quarter, having witnessed only slight growth in demand following the expiry at the end of April of the government measure to reduce transfer and mortgage fees.
"Stay before paying monthly instalments" and "rent before buying" are popular campaign messages that many property firms are currently offering to customers in the hope of speeding up decision-making and reducing their own inventory.
For example, LPN Development has a marketing campaign for those customers interested in buying a unit at its condominium project, Lumpini Township Rangsit-Klong 1, but who have insufficient cash to get a bank approval for a mortgage.
The developer is giving potential home-buyers in this category the opportunity to rent a condominium for the first year, with the amount paid then going towards a down payment on the property when applying for a mortgage.
Pruksa Real Estate has launched a "Free to stay in the first year" promotion for its nine residential projects under the Pruksa Ville brand.
Property Perfect, meanwhile, has collaborated with commercial banks to offer a zero-interest deal for the first year, with customers paying just a monthly instalment of Bt3,000 per Bt1 million of loan for the first year, and no transfer charges needing to be paid for a home.