sampled in this study. Thus, the test participants were representative
of the target consumer market Hogue Cellars
defined for these particular wines.
When participants were given the three samples with
the different closures blind, without any information regarding
the wine or the type of bottle closure, they could
not detect a difference among wine samples. These results
were based only on the response of the subject to
the sensory properties of the wine samples. Therefore,
any physical differences among these wines, due to the
different closures, were so minor or subtle that consumers
could not detect them. In addition, frequent wine consumers
who drank wines 2 to 3 times a month or more were
not any more skilled at detecting differences in the wines
than infrequent wine consumers who drank wine once a
month or less.