Apple has yet to demonstrate true multinational flexibility; however, Apple’s iPhone 5C is an initial attempt to penetrate emerging markets with a product aligned with local customer demand and buying power. Forecasts show that the iPhone is where the international growth opportunity exists. But Apple needs to open its software to outside hardware to compete in the global market. This control on software and hardware has allowed Android a further reach. Until Apple bends on its strategy, it is going to leave unrealized global opportunity on the table.